Episode 2
Last month, I tried to free my data from Big Tech’s clutches by deGoogling—switching away from Google products wherever possible. Why? Because Google’s business is surveillance. Most of the tech giant’s revenue (67%) comes from auctioning off ad space in Google searches, affiliated webpages, and in YouTube videos. Advertisers are willing to participate in a competitive bidding war because they’re competing for something much more valuable than a simple ad slot on a page—direct access to you. Google uses your data (searches, interactions, digital habits, email subscriptions, location data, and movements) to build a consumer profile. Advertisers can select the type of profiles they want to target and bid for the ad spaces that those specific individuals will see.
And once you’ve been profiled, there’s no guarantee that Google will keep your information to itself. The company has a history of retracting and breaking security promises. It has turned over users’ data to ICE without warning, it’s been charged with ignoring privacy settings, and it has provided its AI models to the government in apparent violation of its own pledge to not apply AI in “surveillance violating internationally accepted norms.”
So, I decided to start the process of moving my digital assets away from the Google Workspace, formally G Suite, mostly by following this Proton guide (note: competitor site, not a neutral source). Here’s everything I did in June:
I stopped using Google to search the web, and started experimenting with replacements
I tried using Startpage
free, semi-open-source search engine, based in the Netherlands, shows Bing and Google search results without data profiling
I downloaded the Startpage extension for Firefox to set it as my default search engine and used it for a few days
what I liked:
it doesn’t have AI features, and it’s ad-free by default
not based in the US, has a bit of insulation from subpoenas from the US government
what I didn’t like:
glitchy News tab that generated the same results for multiple pages (page 2 of results was the same as page 1), or didn’t populate pages
minimalist in a way that made me feel I was missing something
I tried DuckDuckGo
free, semi-open-source, based in the US, shows Bing and Yahoo search results without data profiling plus results from its own crawler, has optional AI features
set as default search engine in Firefox
what I liked:
very accessible, similar feel to Google without the intrusive ads and “personalized” (manipulated) search results
AI isn’t shoved down your throat, and you can download a completely AI-free extension
what I didn’t like:
the Bing and Yahoo presence was very noticeable, especially in the News tab
US-based, vulnerable to government intervention
I kept DuckDuckGo as my default, but didn’t remove the Startpage extension
while I like the idea of using a non-US software, DuckDuckGo gave me more useful results
I’ll keep Startpage around in case I want to do any searching I’d rather keep off of US servers
I recommend DuckDuckGo for the casual internet user who is not especially techy and is not being actively targeted by an authoritarian regime. It’s easy to use and provides enough protection for normal activity
I started looking for Gmail alternatives
I created a Proton email address
end-to-end encrypted, semi-open-source, operated by a private company with a majority nonprofit shareholder (the Proton Foundation)
the free tier:
gives you encrypted email and 1GB of storage
you can integrate one Gmail account
NOTE: while Proton can’t read your emails, messages going through Gmail servers are still available to Google
gives you access to their Google Calendar and Docs clones, also encrypted
accessible, easy to use and to switch over your Gmail account
I migrated a personal Gmail account to Proton and started poking around their other G-Suite clones
I like it so far, but I think the storage will be an issue for me and I’m not ready to commit to a paid tier yet
I’m going to try out some other email services before I make any email recommendations
