Launched in 2005, the Ahmedabad Mirror is an English language newspaper that focuses on city-specific news and civic issues concerning education, healthcare, and municipal administration. The founding editor, Meenal Baghel, wanted the paper to have a public service-oriented outlook, inspired by the Mumbai Mirror’s focus on city-specific news. They cover news, sports, entertainment and features. While it zeros-in on local news, it takes a global approach to news coverage.
It is the ninth most widely read English language paper in India and has a readership of over 5 million. The newspaper is owned by the Times Group, the same publisher of The Times of India (the fourth-largest newspaper in India by circulation and one of the largest selling English-language dailies in the world.)
Their main source of revenue is advertising and subscriptions. It has just one model - Rs. 924 per month (U.S. $11.17). With an annual revenue of around $6 million, its main competitor is a Gujarati language paper, the Gujarat Samachar.
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