Who's behind the news?
Who's behind the news?
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Newsjunkie.net is a resource guide for journalists. We show who's behind the news, and provide tools to help navigate the modern business of information.
Use of Data
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Axel Springer SE is a German multinational media and technology company based in Berlin, Germany. The company, including its subsidiaries, joint ventures, and licenses, operates in more than 40 countries and owns publications in the United States Politico, which it acquired in 2021, and Business Insider (also known simply as Insider).
The company provides printing and publishing of advertisements, digital classified advertisements, related marketing services. Axel Springer's operations are divided into news media, classifieds media, and marketing media. Axel Springer SE employs some 18,000 people worldwide. It is one of the largest mass media publishers in the European Union.
In addition to its wide variety of print products, the website of Axel Springer SE states as its current mission “to establish journalism as a successful business model also in the digital world.”
The company was started in 1946 by Axel Springer, a journalist. In 2004 the company held the largest share of newspapers in Germany at 23.6 percent. Its best-known newspaper, Bild, had the highest circulation and a daily readership of 12 million. In 2022 Axel Springer SE held 10.6 percent of newspaper market share in Germany. It has pursued a strategy of digitization since the internet became a publishing source.
The company is organized as a Societas Europea (SE) publishing house and is one of the largest mass media publishers in the European Union, with numerous multimedia news brands such as Bild and Die Welt. Axel Springer also owns the U.S. political news site Politico, which Axel Springer acquired in 2021.
October 2022 data from the company states that Axel Springer's Bild brands attract approximately six million unique users daily, totaling up to 40 million unique users per month. Data from IVW Morningstar, a Chicago-based investment research and analysis firm, shows in 2023 Axel Springer websites including BILD receiving 504 million monthly visits and WELT achieving 127 million.
In the United States, Axel Springer is ranked among the top four digital publishers, alongside USA Today, News Corp, and The New York Times.