The Badger Herald

Overview

The Badger Herald is an independent, nonprofit newspaper serving the University of Wisconsin-Madison community, run entirely by students and funded solely by advertising revenue. It publishes daily online and monthly in print.

History

The Badger Herald was founded by four students -- Patrick S. Korten, Nick Loniello, Mike Kelly and Wade Smith -- who sought a conservative alternative to the university's existing paper, The Daily Cardinal (founded 1892), which had editorially supported the perpetrators of the 1970 Sterling Hall bombing. The first issue was published September 10, 1969, from a rented office two blocks from Bascom Hill. Founding editor Korten secured emergency financial support in 1971 from conservative writer William F. Buckley Jr., who gave a fundraising dinner speech in Madison, the only speech he ever gave free of charge, to keep the paper solvent. The Herald became a daily in the 1980s and by 1992 had overtaken the Cardinal as UW-Madison's dominant student newspaper. In 2001, the Herald published a paid advertisement by conservative writer David Horowitz arguing against slavery reparations, drawing national coverage and protests; the paper declined to apologize, and its stance was praised by the Wall Street Journal and USA Today.

Location and contact info

Address
152 W. Johnson St. Suite 202, Madison, WI
Website
https://badgerherald.com