Who's behind the news?
Who's behind the news?
Onclusive is a global media intelligence and data science company that provides media monitoring, social listening, public relations (PR) analytics, and media relationship management tools for communications and marketing professionals. Formed initially through the rebranding of AirPR, it expanded significantly into a major industry player by merging and acquiring entities like Critical Mention. [1, 2]
Core Features & Platform Capabilities
The company provides a unified, AI-powered platform designed to centralize PR workflows and performance measurement: [1]
Cross-Channel Media Monitoring: Tracks global earned media in near-real-time across print, online news, broadcast television, radio, podcasts, and social networks. [1, 2, 3]
Advanced PR Analytics: Uses its proprietary AI Sense technology to enrich content within 14 seconds, measuring key performance metrics such as Share of Voice, automated sentiment analysis, message pull-through, and brand reputation trends. [1]
Social Listening: The specialized Onclusive Social module monitors deep social data, allowing brands to analyze conversational context on tricky platforms like LinkedIn, TikTok, and Threads. [1]
Media Outreach Database: Includes access to a database of over 300,000 verified journalist contacts and distribution tools to manage relationships and send targeted pitches. [1, 2]
Data as a Service (DaaS): Offers enterprise-grade APIs to feed real-time, licensed, and copyright-compliant media intelligence directly into corporate marketing engines and business systems. [1]
Target Market & Pricing
Onclusive caters heavily to mid-market and enterprise-level communications teams needing robust data to prove the ROI of their public relations efforts to executive leadership. The platform operates on a quote-based pricing model with no free tiers available. Baseline packages for entry-level monitoring typically run close to $5,000 annually, whereas full enterprise platform access spanning multiple channels and deep analytics ranges from $8,000 to over $20,000 per year. [1, 2]
Could you clarify what specific information you need about Onclusive? I can provide detailed guidance if you are looking for:
A feature-by-feature competitor comparison (e.g., against Meltwater or Cision).
Steps on how to use their API and Data as a Service integrations.
User reviews regarding their customer support and platform usability.
More information about Onclusive can be found on their website at https://www.criticalmention.com/.