The Tampa Bay Times, formerly known as the St. Petersburg Times until 2011, is an American newspaper based in St. Petersburg, Florida. It is published by the Times Publishing Company, a subsidiary of The Poynter Institute for Media Studies, a nonprofit journalism school. In addition to the newspaper, the Times Publishing Company also oversees Florida Trend (business magazine), and tbt* (weekly newspaper). The Tampa Bay Times covers an array of topics in its daily editions, including News, Sports, Opinion, Life & Culture, and Food. Since 1964, the Tampa Bay Times has won 14 Pulitzer Prizes.
In 1898, A.C. Turner acquired the West Hillsborough Times, and renamed it the St. Petersburg Times. In 1912, Paul Poynter purchased the paper and transitioned it from bi-weekly to daily publishing. After Poynter’s passing, the Evening Independent merged with the St. Petersburg Times. In 2012, in response to competition with The Tampa Tribune, the paper rebranded itself as the Tampa Bay Times.
Politifact.com, an independent fact-checking website affiliated with the Times, launched in 2007. PolitiFact gained recognition for its “Truth-O-Meter” rating assessing statements made by politicians. It received the Pulitzer Prize for National Reporting in 2009. Currently, PolitiFact is owned by Poynter, the paper’s parent company, and is funded through online advertising and grants.
In 2016, the Times acquired The Tampa Tirbune, expanding its reach into Polk County and competing with publications like The Lakeland Ledger, The Polk County Democrat, and Highlands County.
In July 2020, the Times received $8.5 million in federal loans from the Paycheck Protection Program (PPP), as part of economic relief efforts during the COVID-19 pandemic.
The Times Publishing Company generates revenue from advertising and subscriptions, from both print products like the Tampa Bay Times and Florida Trend magazine.
Sources
https://www.washingtonpost.com/lifestyle/media/four-takeaways-from-the-ppp-loans-to-media-companies-show-the-far-reaching-toll-of-the-pandemic/2020/07/07/baabe4a2-bfd9-11ea-9fdd-b7ac6b051dc8_story.html
https://www.politifact.com/article/2018/feb/12/principles-truth-o-meter-politifacts-methodology-i/
https://www.tampabay.com/about/
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